As content creator for HERD, my focus was design and production for animations, posters, and videos to drive awareness and web traffic to the site. My other responsibilities included delivering digital assets for a marketing campaign that reached 100,000+ contacts and leading the research, design, and implementation of an image loading system that improved overall app performance. The desired look for the company was clean and clear with a modern feel while incorporating the brand aspects of partnered companies accordingly.
Informational infographics to market Herd to prospective business partners and attract business leads. Infographics include overviews of Herd's progress at the time in terms of marketing assets, revenue, mission, milestones, etc.
Promotional, animation videos for site interactions for the companies Panda Analytics and Hyperion respectively.
Panda Analytics is an NYC based crypto investing platform created for investors who seek to generate a meaningful investing strategy, carefully tailored to their interests and risk appetite. Peerion (previously Hyperion X) integrates business agreements with blockchain through verified digital identities to bridge the gap between global business resources and entrepreneurs.
Stylized presentation slide templates used to pitch Herd to prospective business partners and attract business leads.
Sample badges for leadership board; ranking among badges left unassigned to encourage concept of learning and friendly competition in terms of ranking. The redesign focused on keeping badges on brand with color and simplicity while allowing for an introduction of illustrations to a previously considered to be stuffy industry that excluded younger audiences.
Graphic representation of a "blockchain" to be used as additional content. It has been used on the homepage, social media pages, and email campaigns.
